Obtaining permission to incorporate a piece of music into a film, television show, video game, or any other form of media is known as sync licensing.. It is a key revenue stream for both the copyright holders of the music and the media companies that use it. In this blog post, we will explore the reasons why sync licensing is such an important revenue stream for businesses.
One of the main reasons why sync licensing is a key revenue stream is the potential for exposure and revenue. A song that is featured in a popular film or television show can reach a much larger audience than it would through traditional music promotion.
This can lead to increased sales of the song and greater recognition for the artist. Additionally, sync licensing can provide a significant source of revenue for both the copyright holder and the media company. For example, a popular song in a hit movie can lead to an increase in streaming numbers, merchandise sales and even tours.
Another reason why sync licensing is a key revenue stream is the diversification it offers. With sync licensing, copyright holders can monetize their music in a variety of ways, such as in films, television shows, video games, and other media. This diversification can help to mitigate the risks associated with relying on a single revenue stream and can help to ensure a steady stream of income.
Sync licensing is also a key revenue stream for media companies. It allows them to add value to their productions by including popular songs, which can help to attract a wider audience and increase engagement. Additionally, sync licensing can help to create a more immersive and engaging experience for the viewer, which can lead to increased viewership and revenue.
The rise of streaming platforms and the digital distribution of music has also made sync licensing more valuable. With streaming, music can be used in multiple ways and on multiple platforms, making it more difficult to track and license.
This can also make it more challenging for copyright holders to monetize their music and for media companies to obtain the rights they need. However, the digital distribution also enables more opportunities to reach new audiences and monetize the music in new ways.
Moreover, sync licensing has become a key revenue stream for independent artists as well. With the availability of digital distribution tools, independent artists can now license their music to be used in films, television shows, and other media. This can provide them with a significant source of income, which can help them to fund their next projects and gain recognition.
In conclusion, sync licensing is a key revenue stream for businesses. It offers exposure and revenue potential, diversification, and the ability to monetize music in a variety of ways.
The rise of streaming platforms and digital distribution has also made sync licensing more valuable. It’s a vital revenue stream for independent artist and media companies, as it helps them to fund their next projects and gain recognition. As the entertainment industry continues to evolve, sync licensing will likely become even more important as a source of revenue for businesses.
Over 50 articles on “Sync Music Licensing” by Composer Tommy Mac: https://syncmusic.substack.com
