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	<title>News Archives - MASHENE — Tommy Mac Music — Original Music &amp; Video Production</title>
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	<description>Original Music for Creators &#38; Brands</description>
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	<title>News Archives - MASHENE — Tommy Mac Music — Original Music &amp; Video Production</title>
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	<item>
		<title>Breaking News: Universal Music Group Takes Stand on AI-Generated Music, Requests Removal from Streaming Platforms in Unprecedented Move, Mashene Music Confirms</title>
		<link>https://mashene.com/2023/04/13/breaking-news-universal-music-group-takes-stand-on-ai-generated-music-requests-removal-from-streaming-platforms-in-unprecedented-move-mashene-music-confirms/</link>
					<comments>https://mashene.com/2023/04/13/breaking-news-universal-music-group-takes-stand-on-ai-generated-music-requests-removal-from-streaming-platforms-in-unprecedented-move-mashene-music-confirms/#respond</comments>
		
		<dc:creator><![CDATA[TMacBiz]]></dc:creator>
		<pubDate>Thu, 13 Apr 2023 18:37:28 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AI generated music]]></category>
		<category><![CDATA[Copyrighted Content]]></category>
		<category><![CDATA[Mashene Music]]></category>
		<category><![CDATA[Music Industry]]></category>
		<category><![CDATA[Streaming Services]]></category>
		<category><![CDATA[Universal Music Group]]></category>
		<guid isPermaLink="false">https://mashene.com/?p=6709</guid>

					<description><![CDATA[<p>In a move that reverberates across the music landscape, Universal Music Group (UMG), known for its industry dominance, is actively working to rein in the surge of AI-generated tracks on streaming platforms like Spotify and Apple Music, as highlighted in a recent report by The Financial Times. The use of artificial intelligence in music has seen unprecedented growth, with major players including Hybe, Spotify, Apple, and UMG itself delving into AI-related technologies in 2022.</p>
<p>The post <a href="https://mashene.com/2023/04/13/breaking-news-universal-music-group-takes-stand-on-ai-generated-music-requests-removal-from-streaming-platforms-in-unprecedented-move-mashene-music-confirms/">Breaking News: Universal Music Group Takes Stand on AI-Generated Music, Requests Removal from Streaming Platforms in Unprecedented Move, Mashene Music Confirms</a> appeared first on <a href="https://mashene.com">MASHENE — Tommy Mac Music — Original Music &amp; Video Production</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>Mashene Music Las Vegas April 13th, 2023</p>



<p>Universal Music Group (UMG), one of the leading music labels, is making efforts to limit the proliferation of AI-generated tracks on streaming services like Spotify and Apple Music, according to a recent report by The Financial Times. The use of artificial intelligence in the music industry has been on the rise, with companies such as Hybe, Spotify, Apple, and even UMG itself investing in AI-related technologies in 2022.</p>



<p>Ironically, UMG had previously backed Soundful, an AI-powered startup that claimed to enable anyone to create music quickly. However, now UMG is reportedly targeting AI-derivative works with takedown requests and asking streaming services to cut off access to its catalog for developers using it to train AI technology.</p>



<p>The Big Three label is said to have been issuing takedown requests &#8220;left and right,&#8221; according to an anonymous source, in an effort to combat the use of AI-generated music that may lack proper compensation and authorization. In a letter to streaming services, UMG cited the need for obtaining required consents and paying compensation to rightsholders as the driving factors behind their concerns, rather than the potential market effects of mass-produced music via AI.</p>



<p>A UMG spokesperson stated that the label has a &#8220;moral and commercial responsibility to our artists to work to prevent the unauthorized use of their music,&#8221; and expects platform partners to prevent their services from being used in ways that harm artists. UMG is reportedly working on an updated streaming compensation model to ensure that great music does not get drowned in an ocean of noise.</p>



<p>The role of AI in the music industry and its impact on intellectual property rights continue to raise questions. The U.S. Copyright Office (USCO) recently issued new guidance on AI copyrights and plans to launch an agency-wide initiative to delve into related rights-related issues.</p>



<p>As the music industry grapples with the evolving landscape of AI-generated music, it remains to be seen how these efforts by UMG and other stakeholders will shape the future of music creation, consumption, and compensation in the digital age.</p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="171" height="73" src="https://mashene.com/wp-content/uploads/2023/02/image.png" alt="Tommy Mac, Founder, Producer, Mashene Music Group, llc Las Vegas" class="wp-image-6441" srcset="https://mashene.com/wp-content/uploads/2023/02/image.png 171w, https://mashene.com/wp-content/uploads/2023/02/image-150x64.png 150w" sizes="(max-width: 171px) 100vw, 171px" /><figcaption class="wp-element-caption">Tommy Mac, Founder, Producer, Mashene Music Group, llc  Las Vegas</figcaption></figure>
</div>


<p>COMING SOON: 10 Original Track Bundle by MASHENE:  Available Royalty Free, FB, IG, Youtube Shorts repurposing for online videos for creatives + Free Forever <a href="https://syncmusic.substack.com/p/is-chatgpt-a-job-killer-goldman-sachs?sd=pf">Subscription </a>to our SyncMusic Substack!</p>



<p>&#8220;A Global Network of Original Music, Creative Content, and professional sync licensing providing endless possibilities for your videos, repurposing.&#8221;</p>
<p>The post <a href="https://mashene.com/2023/04/13/breaking-news-universal-music-group-takes-stand-on-ai-generated-music-requests-removal-from-streaming-platforms-in-unprecedented-move-mashene-music-confirms/">Breaking News: Universal Music Group Takes Stand on AI-Generated Music, Requests Removal from Streaming Platforms in Unprecedented Move, Mashene Music Confirms</a> appeared first on <a href="https://mashene.com">MASHENE — Tommy Mac Music — Original Music &amp; Video Production</a>.</p>
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		<title>How the Shutdown of Major Ports Affects Far More Than Just Music Production &#8211; What About Your Industry?</title>
		<link>https://mashene.com/2023/04/09/how-the-shutdown-of-major-ports-affects-far-more-than-just-music-production-what-about-your-industry/</link>
					<comments>https://mashene.com/2023/04/09/how-the-shutdown-of-major-ports-affects-far-more-than-just-music-production-what-about-your-industry/#respond</comments>
		
		<dc:creator><![CDATA[TMacBiz]]></dc:creator>
		<pubDate>Sun, 09 Apr 2023 01:39:14 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[dockworkerdisputes]]></category>
		<category><![CDATA[globaltrade]]></category>
		<category><![CDATA[portshutdowns]]></category>
		<category><![CDATA[supplychaindisruption]]></category>
		<guid isPermaLink="false">https://mashene.com/?p=6689</guid>

					<description><![CDATA[<p>Learn about the far-reaching impact of port shutdowns in the US beyond just the music production industry. Discover how disputes between dockworkers and shippers are disrupting global supply chains, causing delays and affecting businesses across different sectors. Explore the implications for industries that rely on imported or exported goods, and what steps businesses can take to mitigate the effects of port closures.</p>
<p>The post <a href="https://mashene.com/2023/04/09/how-the-shutdown-of-major-ports-affects-far-more-than-just-music-production-what-about-your-industry/">How the Shutdown of Major Ports Affects Far More Than Just Music Production &#8211; What About Your Industry?</a> appeared first on <a href="https://mashene.com">MASHENE — Tommy Mac Music — Original Music &amp; Video Production</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>A shortage of dockworkers led to the shutdown of the Ports of Los Angeles and Long Beach, two of the busiest ports in the United States, on Friday.&nbsp; The shutdown is the latest development in a long-running dispute between shippers and the International Longshore and Warehouse Union (ILWU), focused on pay and automation.</p>



<p>The Pacific Maritime Association, which represents shippers, released a statement saying, Widespread worker shortages have forced the Ports of Los Angeles and Long Beach to shut down on Friday. The largest ILWU local on the West Coast took a coordinated action to withhold labor, resulting in the closure of the San Pedro Bay Port Complex, which moves over 20 million shipping containers of goods worth over $300 billion each year, making it the largest gateway for maritime trade in the United States.</p>



<p>It is the ninth largest port in the world by market share and plays a crucial role in keeping global supply chains moving.</p>



<p>While the shutdown affects a broad range of industries, including retail, manufacturing, and agriculture, it will also have a significant impact on the music industry. The music industry relies heavily on the timely delivery of sound consoles, guitars, amps, microphones, computers, music software, and other manufactured hardware/software products related to music production, even home audio production studios.</p>



<p>As a result of the shutdown, the delivery of these goods will likely be delayed, which will, in turn, have a ripple effect on the music industry, causing significant logistical problems and delays for artists, record labels, and music producers.</p>



<p>Several big-name brands in the music industry are likely to be affected, including Yamaha, Gibson, Fender, Shure, and AKG, to name a few. Yamaha is one of the world&#8217;s largest manufacturers of musical instruments, and their products include a wide range of electronic musical instruments, including synthesizers, digital pianos, and electronic drums. Gibson and Fender are among the most well-known guitar manufacturers globally, and Shure and AKG produce microphones and other sound equipment that are vital to the music production process.</p>



<p>The delay in the delivery of these products could result in postponed album releases, tour cancellations, and delayed production schedules for music studios. This delay will not only impact the artists and producers but also the sound engineers, technicians, and other professionals who rely on the timely delivery of these products to perform their jobs.</p>



<p>Long and short of it is, amid the ongoing tensions between shippers and the International Longshore and Warehouse Union (ILWU), the music industry and other sectors have been put at risk. The delay in the delivery of essential music production equipment will cause logistical problems and delays for artists, record labels, and music producers.</p>



<p>There are grave concerns that the already disrupted supply chains will be further impacted.</p>



<p>It is imperative that a speedy resolution is reached to prevent any further hindrance to the music and other industries.</p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="171" height="73" src="https://mashene.com/wp-content/uploads/2023/02/image.png" alt="Tommy Mac, Founder, Producer, Mashene Music Group, llc Las Vegas" class="wp-image-6441" srcset="https://mashene.com/wp-content/uploads/2023/02/image.png 171w, https://mashene.com/wp-content/uploads/2023/02/image-150x64.png 150w" sizes="(max-width: 171px) 100vw, 171px" /><figcaption class="wp-element-caption">Tommy Mac, Founder, Producer, Mashene Music Group, llc  Las Vegas</figcaption></figure>
</div>


<p class="has-text-align-center"><div data-pm-slice="1 1 []" data-en-clipboard="true"> &#8220;A Global Network of Original Music, Creative Content, and professional sync licensing providing endless possibilities for your videos, repurposing.&#8221;</div></p>
<p>The post <a href="https://mashene.com/2023/04/09/how-the-shutdown-of-major-ports-affects-far-more-than-just-music-production-what-about-your-industry/">How the Shutdown of Major Ports Affects Far More Than Just Music Production &#8211; What About Your Industry?</a> appeared first on <a href="https://mashene.com">MASHENE — Tommy Mac Music — Original Music &amp; Video Production</a>.</p>
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		<title>From Billion-Dollar Dreams to Reality Check: Warner Bros. Discovery&#8217;s Catalog-Sale Push Takes a Drastic Turn</title>
		<link>https://mashene.com/2023/04/05/from-billion-dollar-dreams-to-reality-check-warner-bros-discoverys-catalog-sale-push-takes-a-drastic-turn/</link>
					<comments>https://mashene.com/2023/04/05/from-billion-dollar-dreams-to-reality-check-warner-bros-discoverys-catalog-sale-push-takes-a-drastic-turn/#respond</comments>
		
		<dc:creator><![CDATA[TMacBiz]]></dc:creator>
		<pubDate>Wed, 05 Apr 2023 18:20:37 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://mashene.com/?p=6685</guid>

					<description><![CDATA[<p>Get ready to feel the music industry shake as Warner Bros. Discovery considers abandoning plans to offload its music library, including the soundtracks behind some of your favorite superhero movies. Just two months ago, rumors began to spread about the sale, but a recent report suggests the company may have to reconsider their options as [&#8230;]</p>
<p>The post <a href="https://mashene.com/2023/04/05/from-billion-dollar-dreams-to-reality-check-warner-bros-discoverys-catalog-sale-push-takes-a-drastic-turn/">From Billion-Dollar Dreams to Reality Check: Warner Bros. Discovery&#8217;s Catalog-Sale Push Takes a Drastic Turn</a> appeared first on <a href="https://mashene.com">MASHENE — Tommy Mac Music — Original Music &amp; Video Production</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="wp-block-image">
<figure class="aligncenter size-full"><img fetchpriority="high" decoding="async" width="244" height="207" src="https://mashene.com/wp-content/uploads/2023/04/wblkjdljkiueoiu2023.jpg" alt="Warner Bros. Discovery may scrap plans to sell its music library, including superhero soundtracks, after receiving lower-than-expected bids of around $1.2 billion to $1.3 billion. The sale obstacles may indicate a song-rights valuation falloff in the industry." class="wp-image-6686" srcset="https://mashene.com/wp-content/uploads/2023/04/wblkjdljkiueoiu2023.jpg 244w, https://mashene.com/wp-content/uploads/2023/04/wblkjdljkiueoiu2023-150x127.jpg 150w" sizes="(max-width: 244px) 100vw, 244px" /><figcaption class="wp-element-caption">From Billion-Dollar Dreams to Reality Check: Warner Bros. Discovery&#8217;s Catalog-Sale Push Takes a Drastic Turn</figcaption></figure>
</div>


<p>Get ready to feel the music industry shake as Warner Bros. Discovery considers abandoning plans to offload its music library, including the soundtracks behind some of your favorite superhero movies. Just two months ago, rumors began to spread about the sale, but a recent report suggests the company may have to reconsider their options as the offers fall short of expectations.</p>



<p>According to the Financial Times, Warner Bros. Discovery was seeking a cool $1 billion+ for their music IP, but apparently, the company had hoped for even more, targeting a staggering $2 billion for the catalog. However, bids have only come in at approximately $1.2 billion to $1.3 billion, leaving the company to consider selling only a portion of the works or nixing the transaction altogether.</p>



<p>It&#8217;s not just Warner Bros. Discovery who&#8217;s facing obstacles in the music industry. In fact, insiders predict that song-rights valuations could be on the verge of a falloff due to asset devaluations, rising rates, and widespread economic woes. Despite this, several companies have announced plans to inject millions more into IP, leaving us to wonder if gargantuan purchase agreements could be the first to dry up.</p>



<p>BMG spent north of $400 million on catalogs across the 12-month stretch, while Kobalt has reportedly spent over $300 million on music IP as well as advances during its fiscal year. Even last month, Cutting Edge, AMR Songs, Larrosa, Shamrock, Mojo Music, and others unveiled song-rights investments and/or related funding.</p>



<p>It&#8217;s no secret that 2020, 2021, and 2022 delivered all manner of ultra-expensive catalog plays, but as the global economy cools, logic suggests that the red-hot space will follow suit. So, it&#8217;s crucial to keep an eye on the music industry, as we wait to see how these valuations will change over time. But for now, we&#8217;ll just have to wait and see what happens with Warner Bros. Discovery and their music library.</p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="171" height="73" src="https://mashene.com/wp-content/uploads/2023/02/image.png" alt="Tommy Mac, Founder, Producer, Mashene Music Group, llc Las Vegas" class="wp-image-6441" srcset="https://mashene.com/wp-content/uploads/2023/02/image.png 171w, https://mashene.com/wp-content/uploads/2023/02/image-150x64.png 150w" sizes="(max-width: 171px) 100vw, 171px" /><figcaption class="wp-element-caption">Tommy Mac, Founder, Producer, Mashene Music Group, llc  Las Vegas</figcaption></figure>
</div>


<p class="has-text-align-center"><a href="%%share_pub_url%%">Share Sync Mashene Music Substack</a></p>
<p>The post <a href="https://mashene.com/2023/04/05/from-billion-dollar-dreams-to-reality-check-warner-bros-discoverys-catalog-sale-push-takes-a-drastic-turn/">From Billion-Dollar Dreams to Reality Check: Warner Bros. Discovery&#8217;s Catalog-Sale Push Takes a Drastic Turn</a> appeared first on <a href="https://mashene.com">MASHENE — Tommy Mac Music — Original Music &amp; Video Production</a>.</p>
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		<title>France: Spotify and Deezer Investigated for 1-3% Streaming Fraud</title>
		<link>https://mashene.com/2023/01/28/france-spotify-and-deezer-investigated-for-1-3-streaming-fraud/</link>
					<comments>https://mashene.com/2023/01/28/france-spotify-and-deezer-investigated-for-1-3-streaming-fraud/#respond</comments>
		
		<dc:creator><![CDATA[TMacBiz]]></dc:creator>
		<pubDate>Sat, 28 Jan 2023 18:58:32 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[ChartManipulation]]></category>
		<category><![CDATA[Deezer]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[MusicIndustry]]></category>
		<category><![CDATA[Revenue]]></category>
		<category><![CDATA[RightsHolders]]></category>
		<category><![CDATA[Spotify]]></category>
		<category><![CDATA[StreamingFraud]]></category>
		<category><![CDATA[Transparency]]></category>
		<guid isPermaLink="false">https://mashene.com/?p=6218</guid>

					<description><![CDATA[<p>Streaming fraud, also known as stream manipulation, is the practice of artificially inflating the number of plays on a specific song or artist through the use of bots or fake accounts.</p>
<p>The post <a href="https://mashene.com/2023/01/28/france-spotify-and-deezer-investigated-for-1-3-streaming-fraud/">France: Spotify and Deezer Investigated for 1-3% Streaming Fraud</a> appeared first on <a href="https://mashene.com">MASHENE — Tommy Mac Music — Original Music &amp; Video Production</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>An investigation has revealed that streaming fraud accounts for at least 1-3% of plays on services like Spotify and Deezer in France. <em><strong>Streaming fraud, also known as stream manipulation, is the practice of artificially inflating the number of plays on a specific song or artist through the use of bots or fake accounts.</strong></em></p>



<p>The investigation found that this fraudulent activity is not only affecting the revenue of rights holders, but it also distorts the charts and can give an unfair advantage to certain artists. The investigation also revealed that the fraud is not limited to small or unknown artists, but it also affects well-established and successful ones.</p>



<p>Spotify and Deezer, the two main streaming services in France, have taken steps to combat streaming fraud. Both companies have implemented measures such as using algorithms to detect and remove fake plays, and taking legal action against individuals and companies found to be involved in stream manipulation.</p>



<p>However, the investigation also found that streaming fraud continues to be a significant problem for the music industry. The investigation recommends that streaming services should be more transparent in their methods for detecting and removing fraudulent plays, and that rights holders should have more access to data on the number of plays their songs are receiving.</p>



<p>In conclusion, streaming fraud is a significant problem that affects the music industry. It not only affects the revenue of rights holders but also distorts the charts and gives an unfair advantage to certain artists. Streaming services like Spotify and Deezer have taken steps to combat streaming fraud, but more needs to be done to ensure transparency and prevent fraudulent activities.</p>


<div class="wp-block-image is-style-default">
<figure class="aligncenter"><a href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c6f6d4f-420d-4575-ad6d-84e5a2796df4_171x73.png" target="_blank" rel="noreferrer noopener"><img decoding="async" src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c6f6d4f-420d-4575-ad6d-84e5a2796df4_171x73.png" alt="Streaming fraud, also known as stream manipulation, is the practice of artificially inflating the number of plays on a specific song or artist through the use of bots or fake accounts."/></a></figure>
</div>


<p>Over 50 articles on “Sync Music Licensing” by Composer Tommy Mac: <a href="https://syncmusic.substack.com">https://syncmusic.substack.com</a></p>
<p>The post <a href="https://mashene.com/2023/01/28/france-spotify-and-deezer-investigated-for-1-3-streaming-fraud/">France: Spotify and Deezer Investigated for 1-3% Streaming Fraud</a> appeared first on <a href="https://mashene.com">MASHENE — Tommy Mac Music — Original Music &amp; Video Production</a>.</p>
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		<title>Rights holders expected streaming subscription growth to slow in 2022 – but not this much.</title>
		<link>https://mashene.com/2023/01/28/rights-holders-expected-streaming-subscription-growth-to-slow-in-2022-but-not-this-much/</link>
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		<dc:creator><![CDATA[TMacBiz]]></dc:creator>
		<pubDate>Sat, 28 Jan 2023 18:52:18 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[2022]]></category>
		<category><![CDATA[approach]]></category>
		<category><![CDATA[attract]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[countries]]></category>
		<category><![CDATA[COVID-19]]></category>
		<category><![CDATA[dedicated]]></category>
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		<category><![CDATA[slow]]></category>
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		<category><![CDATA[subscriptions]]></category>
		<guid isPermaLink="false">https://mashene.com/?p=6215</guid>

					<description><![CDATA[<p>A major factor that has contributed to the slowdown in subscriber growth is the increasing number of streaming platforms available.</p>
<p>The post <a href="https://mashene.com/2023/01/28/rights-holders-expected-streaming-subscription-growth-to-slow-in-2022-but-not-this-much/">Rights holders expected streaming subscription growth to slow in 2022 – but not this much.</a> appeared first on <a href="https://mashene.com">MASHENE — Tommy Mac Music — Original Music &amp; Video Production</a>.</p>
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<p>In recent years, streaming subscriptions have seen a steady growth as more and more people turn to online platforms to access their favorite movies and TV shows. However, rights holders were not expecting this growth to slow down as much as it has in 2022.</p>



<p>The COVID-19 pandemic has had a significant impact on the entertainment industry, with many productions being delayed or halted altogether. This has led to a shortage of new content for streaming platforms, which in turn has led to a slowdown in subscriber growth. Additionally, with many people still financially impacted by the pandemic, some may have had to cancel their streaming subscriptions in order to save money.</p>



<p><strong>Another factor that has contributed to the slowdown in subscriber growth is the increasing number of streaming platforms available.</strong> While it was once just a few major players, there are now dozens of streaming services vying for viewers&#8217; attention. This has led to a saturation of the market and has made it more difficult for any one platform to stand out and attract new subscribers.</p>



<p>Despite these challenges, rights holders are still optimistic about the future of streaming subscriptions. Many believe that as the pandemic subsides and productions are able to resume, there will be a resurgence in new content and subscriber growth. Additionally, with many streaming platforms now offering free trials and flexible subscription options, it is easier for people to try out different services and find the one that best fits their needs.</p>



<p>Another trend that has emerged in the streaming industry is the rise of niche platforms that focus on specific genres or audiences. These platforms have been able to attract a dedicated audience and have seen strong subscriber growth, even in the face of the overall slowdown.</p>



<p>Rights holders also believe that streaming subscriptions will continue to grow as more people around the world gain access to the internet. In many developing countries, streaming platforms are still relatively new and have yet to reach their full potential in terms of subscriber growth.</p>



<p>In conclusion, while the slowdown in subscriber growth in 2022 has been unexpected, rights holders are still optimistic about the future of streaming subscriptions. With new content on the horizon, niche platforms on the rise, and the potential for growth in developing countries, the streaming industry is still expected to see growth in the years to come.</p>



<p>Streaming platforms are now a key part of entertainment and will continue to be a major player in the industry. With the right approach, streaming platforms can continue to attract new subscribers and retain the existing ones. As streaming subscriptions continue to grow, rights holders will continue to be more involved in the distribution of their content and they will continue to have a significant impact on the entertainment industry.</p>


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</div>


<p>Over 50 articles on “Sync Music Licensing” by Composer Tommy Mac: <a href="https://syncmusic.substack.com">https://syncmusic.substack.com</a></p>
<p>The post <a href="https://mashene.com/2023/01/28/rights-holders-expected-streaming-subscription-growth-to-slow-in-2022-but-not-this-much/">Rights holders expected streaming subscription growth to slow in 2022 – but not this much.</a> appeared first on <a href="https://mashene.com">MASHENE — Tommy Mac Music — Original Music &amp; Video Production</a>.</p>
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		<title>TikTok&#8217;s &#8220;Heating Button&#8221;: A Secret Weapon for Boosting Viral Content?</title>
		<link>https://mashene.com/2023/01/28/tiktoks-heating-button-a-secret-weapon-for-boosting-viral-content/</link>
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		<dc:creator><![CDATA[TMacBiz]]></dc:creator>
		<pubDate>Sat, 28 Jan 2023 16:58:05 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[algorithm]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[creators]]></category>
		<category><![CDATA[diversity]]></category>
		<category><![CDATA[drive]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[filter bubble]]></category>
		<category><![CDATA[harmful content]]></category>
		<category><![CDATA[heating button]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[manipulate]]></category>
		<category><![CDATA[misinformation]]></category>
		<category><![CDATA[platform]]></category>
		<category><![CDATA[secret]]></category>
		<category><![CDATA[short-form videos]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[TikTok]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[user engagement]]></category>
		<category><![CDATA[users]]></category>
		<category><![CDATA[viral]]></category>
		<guid isPermaLink="false">https://mashene.com/?p=6194</guid>

					<description><![CDATA[<p>The alleged button is said to artificially inflate the popularity of certain videos, making them more likely to be seen by users and encouraging them to create similar content.</p>
<p>The post <a href="https://mashene.com/2023/01/28/tiktoks-heating-button-a-secret-weapon-for-boosting-viral-content/">TikTok&#8217;s &#8220;Heating Button&#8221;: A Secret Weapon for Boosting Viral Content?</a> appeared first on <a href="https://mashene.com">MASHENE — Tommy Mac Music — Original Music &amp; Video Production</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>TikTok, the popular social media app known for its short-form videos, has been accused of using a secret &#8220;heating button&#8221; to drive viral trends and boost engagement on the platform. <strong>The alleged button is said to artificially inflate the popularity of certain videos, making them more likely to be seen by users and encouraging them to create similar content.</strong></p>



<p>The concept of a &#8220;heating button&#8221; is not new to the world of social media. Other platforms, such as Instagram, have been accused of using similar tactics to drive engagement and boost their own bottom line. However, the use of such a button on TikTok has raised concerns about the platform&#8217;s ability to manipulate the content that users see and the potential impact on creators.</p>



<p>It is important to note that TikTok has not publicly acknowledged the existence of a &#8220;heating button,&#8221; and the company has not commented on the allegations. However, many users and creators have reported seeing their videos suddenly gain a large number of views and engagement, leading them to believe that the platform is artificially inflating their popularity.</p>



<p>One of the main concerns about the use of a &#8220;heating button&#8221; on TikTok is that it can lead to the spread of misinformation and harmful content. If certain videos are artificially promoted, they may be more likely to be seen by a large number of users, even if they contain inaccurate or harmful information. This can have serious consequences, particularly in today&#8217;s fast-paced and highly-connected digital landscape.</p>



<p>Additionally, the use of a &#8220;heating button&#8221; can have a negative impact on the platform&#8217;s creators. If certain videos are artificially promoted, it can create an uneven playing field for creators who may not have access to the same resources or promotion. This can lead to a lack of diversity in the content that is seen by users, and can discourage creators from continuing to produce content on the platform.</p>



<p>Another concern is that TikTok&#8217;s algorithm is primarily based on engagement, meaning that the more views and likes a video gets, the more likely it is to be recommended to other users. This can lead to a self-fulfilling prophecy, as popular videos will continue to be promoted, while lesser-known videos may be pushed to the back of the line.</p>



<p>Furthermore, TikTok&#8217;s algorithm is also heavily influenced by user engagement, meaning that the more a user interacts with the app, the more content the algorithm will recommend to them. This can lead to a filter bubble, where users are only exposed to content that aligns with their interests and beliefs, which can be detrimental to the diversity of information and ideas.</p>



<p>Despite the concerns surrounding the alleged &#8220;heating button,&#8221; TikTok remains a popular and influential platform, with over 1 billion active users worldwide. While the company has yet to publicly acknowledge the existence of the button, it is important for users and creators to be aware of the potential impact on the platform and the content they see.</p>



<p>In my view, while TikTok has not publicly acknowledged the existence of a &#8220;heating button,&#8221; many users and creators have reported seeing their videos suddenly gain a large number of views and engagement, leading them to believe that the platform is artificially inflating their popularity. The use of such a button can have serious consequences, particularly in the spread of misinformation and harmful content, creating an uneven playing field for creators, leading to a lack of diversity in the content that is seen by users and a filter bubble for users. It is important for users and creators to be aware of the potential impact on the platform and the content they see.</p>


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<figure class="aligncenter"><a href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3679fcf9-ce17-469b-8ad3-45d1c24ee88e_171x73.png" target="_blank" rel="noreferrer noopener"><img decoding="async" src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3679fcf9-ce17-469b-8ad3-45d1c24ee88e_171x73.png" alt=""/></a></figure>
</div>


<p>Over 50 articles on “Sync Music Licensing” by Composer Tommy Mac: <a href="https://syncmusic.substack.com">https://syncmusic.substack.com</a></p>
<p>The post <a href="https://mashene.com/2023/01/28/tiktoks-heating-button-a-secret-weapon-for-boosting-viral-content/">TikTok&#8217;s &#8220;Heating Button&#8221;: A Secret Weapon for Boosting Viral Content?</a> appeared first on <a href="https://mashene.com">MASHENE — Tommy Mac Music — Original Music &amp; Video Production</a>.</p>
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		<title>Bryce Canyon A Stunning Us  Travel</title>
		<link>https://mashene.com/2019/02/15/bryce-canyon-a-stunning-us-travel-destination-2/</link>
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		<dc:creator><![CDATA[TMacBiz]]></dc:creator>
		<pubDate>Fri, 15 Feb 2019 11:07:12 +0000</pubDate>
				<category><![CDATA[News]]></category>
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<p>The post <a href="https://mashene.com/2019/02/15/bryce-canyon-a-stunning-us-travel-destination-2/">Bryce Canyon A Stunning Us  Travel</a> appeared first on <a href="https://mashene.com">MASHENE — Tommy Mac Music — Original Music &amp; Video Production</a>.</p>
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<p><strong>Growth through innovation:</strong><br>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras sollicitudin sem in convallis vestibulum. Suspendisse consequat in libero non facilisis. Nullam dapibus blandit viverra. In sed ante ac eros fermentum lobortis eget in turpis. Sed maximus et odio id facilisis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed varius leo eget condimentum tempus.&nbsp;In sed ante ac eros fermentum lobortis.</p>
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		<title>Bryce Canyon A Stunning Us  Travel Destination</title>
		<link>https://mashene.com/2019/02/15/bryce-canyon-a-stunning-us-travel-destination-2-2/</link>
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		<dc:creator><![CDATA[TMacBiz]]></dc:creator>
		<pubDate>Fri, 15 Feb 2019 11:07:12 +0000</pubDate>
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		<title>Bryce Canyon A Stunning Us  Travel</title>
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		<dc:creator><![CDATA[TMacBiz]]></dc:creator>
		<pubDate>Fri, 15 Feb 2019 09:14:55 +0000</pubDate>
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