Sony Pictures’ integration of AI into its film and television production processes marks a significant step towards innovation and efficiency in the entertainment industry. While the potential benefits are substantial, the challenges, particularly concerning job displacement and ethical use, must be carefully managed. As Sony and other studios continue to explore AI’s capabilities, the future of Hollywood will undoubtedly be shaped by this transformative technology.
Obtaining permission to incorporate a piece of music into a film, television show, video game, or any other form of media is known as sync licensing.
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