Welcome to the NEW Major Label AI Club: Were’ A Very Small Group, and You Ain’t In It! The music industry is undergoing a profound transformation driven by AI and shifting power dynamics. Traditional rightsholders must adapt to the new reality where platforms and AI-generated music play a dominant role. By embracing innovative technologies, leveraging digital marketing strategies, and building strong attention assets, legacy rightsholders can navigate this new landscape and continue to thrive. The future of music lies in the ability to adapt, innovate, and engage with audiences in novel and meaningful ways.
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