SM Entertainment made waves in the K-pop world with the official announcement of Lucas’s departure from NCT and WayV. The decision, made after careful consideration, paves the way for Lucas to pursue his solo activities. The news comes amidst controversies surrounding his personal life, adding a layer of complexity to this significant transition.
MASHENE Music, Las Vegas delves into the hot topic of young K-pop idols becoming brand ambassadors for luxury designer brands, sparking controversy among netizens and academics in Korea. The article discusses concerns about the influence on young fans and potential negative effects on their spending habits in the future.
MASHENE Music, Las Vegas dives into the rise of FIFTY FIFTY, a K-pop girl group that made waves in the music industry with their catchy and heartfelt song, “Cupid.” The article examines how the group’s innovative marketing strategies and relatable messaging helped them gain a global fanbase, as well as the impact of user-generated content in strengthening their appeal. Additionally, the article discusses the group’s unique identity and the efforts put into talent discovery and training curriculum development by their management agency, SIAHN. Overall, this article provides an in-depth look at the success of FIFTY FIFTY and the factors that contributed to their rise to stardom.
BLACKPINK and BTS have set high standards for successful K-pop acts globally, with their solo debuts complementing the groups’ progress and accentuating their unique artistic elements. BTS’s Jimin debuted at No. 1 on the Billboard Hot 100 with “Like Crazy,” making it the first time a solo member of the group achieved this feat, while BLACKPINK’s Jennie debuted her first single, “Solo,” two years before the band dropped its first studio album. Despite not having a full-length album to their name until 2020, BLACKPINK had already made a significant mark on the K-pop scene with viral hits like “DDU-DU DDU-DU” and “BOOMBAYAH,” with their album track “Ice Cream” featuring Selena Gomez reaching No. 13 on the Hot 100, their highest-charting single in the United States.
Jimin’s latest hit ‘Like Crazy’ has taken the music world by storm, securing the No. 1 spot on several Billboard charts and breaking records in the process. The song marks his third solo No. 1 on the Digital Song Sales chart, making him the most successful solo artist from South Korea in that regard and surpassing his bandmate Jung Kook. ‘Like Crazy’ has already sold over 241,000 copies in the United States in its debut frame, solidifying Jimin’s place as a major force in the industry.
