Tag: traditional media

  • Global Consumer Trust in Advertising: Insights and Trends

    Global Consumer Trust in Advertising: Insights and Trends

    The landscape of consumer trust in advertising is continually evolving, influenced by the rise of digital platforms and the enduring strength of traditional media. Understanding these trends helps marketers tailor their strategies to build credibility and effectively reach their target audiences. As the data from Nielsen’s report suggests, leveraging earned media, maintaining robust digital presences,…